Policies and Procedures for Approving and Releasing of Advertising Material

All Atlantis University's pieces of information, messages, or communication content in any written, verbal, or electronic input (brochures, social media posts, official emails, ppt
presentations, paid advertising, press releases, promotional videos, TV commercials, webpages, or any other) should be submitted for approval to any of the members of the
Board. The staff member generating the message will have the responsibility to share it with the Board for its prior written or verbal authorization. In cases where the Board disapproves the material, it will give notice of such disapproval to the staff member within two weeks of receipt. Without notice of disapproval within the timeframe, the materials won't be used until otherwise notified. This means that the staff member will not use any material the Board has not previously approved.

It is part of Atlantis University Marketing & Communications Policies and Procedures that the overall development and execution of marketing and communications strategies
and material relies mainly on the Marketing and Communications unit. The Marketing and Communications unit oversees the proposal, development, and implementation of
marketing and communications strategies, coordinating external communications activities, and any other effort regarding this matter. No consultants, research firms, advertising agencies, graphic designers, or web developers will be hired or held responsible for any strategy, input, or information regarding Atlantis University without a prior Board or Marketing and Communications unit approval.

All Atlantis University external communications will be coordinated through, and approved by, the Marketing and Communications unit, in the cases in which the Board is not available to issue the approval. These corporate activities and/or inputs include, but are not limited to:

● Publications (print and electronic)
● Institutional branding, logos, and graphic identity
● Advertising (traditional media - TV, radio, billboard, magazine, newspaper, etc.; social media - Facebook, Instagram, Linkedin, Twitter, TikTok, Youtube, etc.; electronic - websites, email)
● Media Relations (press releases, newswires, faculty expert databases, whitepapers, etc.)
● Institutional videos

● Maine and secondary web pages and landing pages
● Emergency / Crisis communications
● Institutional social media

The Dos and Don'ts
Good communication practices lead to success in all spheres of Atlantis University's operation. Whether you are trying to design a marketing strategy or to inform something to any of our stakeholders, it is crucial to follow the does and don'ts guide to positively impact the overall outcome of your communication efforts. To help all Atlantis University members apply the fundamentals of our Marketing & Communications Policies and Procedures, here you will find the crucial dos and don'ts of the marketing and communications process:

The Dos
● Be mindful and respectful.
● Consider the tone of your message. The style of your communication should be a reflection of Atlantis University; use your tone accordingly.
● Request approval from any of the members of the Board before using new marketing & communications inputs.
● Check the veracity of all messages, data, quotes, or facts included in all marketing & communications inputs before submission for approval.
● Verify the reliability of the cited fonts used to gather information included in all marketing & communications material.
● Use data. It is an excellent way of gaining trust and credibility and building reliable and sustainable win-win relationships.
● Ensure that all marketing & communications material follow the Toolkit recommendations.
● Consult the experts. You don't have to be Mr. Know-it-all. If you identify the need to communicate something but are not knowledgeable about it, ask any of our staff members, executives, or professors for help.
● If in doubt, ask! If any of the recommendations in the Marketing & Communications Policies and Procedures book is unclear, ask any of the Marketing & Communications team members.
● Use the marketing & Communications Policies and Procedures at all times when communicating something.

The Don'ts
● Don't deliver conflicting messages. Clarity is a must when communicating something to any of our stakeholders. Double-checking with a colleague can be an excellent technique to ensure that the intention of your message is crystal clear.
● Don't publish something without approval. When you deliver a message regarding AU, it is not you talking, but Atlantis University. It is a must to get the approval of any board members before using all marketing & communications material in any official or unofficial channel.
● Don't ignore the toolkit recommendations. A clear, consistent style in all communications strengthens Atlantis University's reputation and image.
● Don't alter the toolkit elements. Consistency is fundamental when using any graphic, photographic, typography, or color element of our brand.
● Don't use your opinion on official channels. The official communications channels of Atlantis University should reflect the university's point of view and values. Do not use them to communicate unofficial messages or personal perceptions that the users can misinterpret.
● Don't be afraid to suggest. Although Marketing & Communications efforts should be coordinated through the Marketing & Communications team, you are an essential part of the communications process. If you identify something that AU needs to communicate, talk to any of the M&C team members to start getting the required message out.
● Don't assume that people share your interest in a specific matter. Whenever you think about communicating something, ask yourself, is it true? Relevant?
Novelty? Reliable? Will this message help or benefit our students, staff, stakeholders, or Atlantis University?
● Don't depend on technology for communication. It is essential to timely resolve our communication needs. If there is a necessity to inform any of the members of our AU community, we need to get the task done. If there are no technological solutions for any reason, we have to appeal to traditional resources (phone calls, campus tours, classroom visits, etc.) to get the message out.
● Don't believe one message is enough. Research has demonstrated that people need to hear something several times before realizing that they've listened to it. We need to repeat important messages as often as possible.
● Don't ignore the Marketing & Communications Policies and Procedures guidelines and recommendations. Who Should Use the Marketing & Communications Policies and Procedures
The Marketing & Communications Policies and Procedures book was designed to ensure consistency in Atlantis University's marketing & Communication efforts. The guidelines and recommendations in this manual should be followed by Atlantis University's faculty, staff, and students who promote the university's programs or experience. Please review these guidelines carefully before creating any materials representing Atlantis University.

Contact Information:
For any media inquiries, please contact the athletics department at sid.athletics@atlantisuniversity.edu.

Interview Requests:
All requests for interviews should be directed to the athletics department. Coaches and players are available for interviews before and after games; requests should be submitted at least 24 hours before. Please note that players and coaches have the right to decline pre-game interviews. Post-game interviews may be conducted at least 15 minutes after the game, possibly longer, to allow the players and staff to decompress after the competition.

Practice Attendance:
Practices are closed unless otherwise specified. Individuals interested in attending practice for any sport are kindly requested to make arrangements with the coaches through the athletics department. Coaches retain the right to decline media requests.

Covering the Games:
Media, travel SIDs, and broadcasting personnel are welcome, and accommodations will be provided. Those needing accommodations should contact the Atlantis athletics department. For convenience, high-speed Wi-Fi is available across the campus.

Photography:
Photography is permitted at all sporting events. However, we kindly request that individuals refrain from interfering with athletes or coaches before, during, or after play and adhere to designated areas. The use of flash photography is prohibited before or during the game. Attendees and media members who do not comply with this policy will be asked to leave.